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20 years

Thursday, November 20, 2008

PR Wins: Motrin

The rapid response from McNeil Consumer Healthcare, a Johnson & Johnson Company, to the controversy about the Motrin Mom ads is an example of a PR Win. Earlier this week, the blogosphere reacted swiftly to what mothers felt was an offensive ad. It was not reporters who criticized the ads, it was moms who took to tweets and youtube responses. There was no time for a poll by a newspaper or a review by an accepted expert.

The PR Wins part of the story was the speed with which the PR teams at McNeil responded. Knowing that this could damage the long term reputation of the brand, PR huddled with the other stakeholders at the company and quickly issued an apology and pulled the ad. While we are not privy to all of the conversations, this response indicates that PR had a seat at the table.

As we chronicle PR Wins, it is not intended to make PR look good at the expense of other departments. Our baseline is to help demonstrate the value of PR and when the PR team has a seat at the table for both good and bad news.

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