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Monday, December 10, 2012

New Business and Account Management Position - CommCore New York

New Business and Account Management Position 
CommCore New York Office

·      Executing new business development efforts (generating leads, pitching, material development)
·      Managing accounts for both new and existing clients
·      Involvement in marketing and PR efforts for the firm

Qualification Skills:
CommCore is looking for a hardworking, self-motivated candidate with five years of experience in communications (i.e. PR, media relations, IR, public affairs, PR industry vendors etc.). The ideal candidate will have experience pitching/selling. We are looking for someone eager to grow our business and strengthen relationships with clients. 

·         Bachelor’s degree in communications, marketing or similar field
·         Proficiency in Microsoft Word, Excel, PowerPoint and Explorer
·         Strong internet and database research skills
·         Strong verbal and written communications skills
·         Related professional experience preferred (PR, IR, Sales)

Organization Profile:
CommCore Consulting Group is the largest and most experienced specialty communications coaching firm.  Our clients range from small start-ups to Fortune 100 corporations.  More information on CommCore is available at www.commcoreconsulting.com.

Applicants are asked to send a cover letter and resume with salary requirements and earliest start date to mgillespie@commcoreconsulting.com or jdoyle@commcoreconsulting.com Qualifying candidates will be asked for references and writing samples.

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Friday, December 7, 2012

Lessons From a Prank Gone Horribly Awry

Besides morality and ethics, we at CommCore believe the tragic sudden death and apparent suicide of London hospital nurse Jacintha Saldanha contains lessons about communication that are almost too numerous to list.

Saldanha was the unwitting nurse duped over the phone earlier this week by Aussie radio personalities masquerading as the British Royal Family into helping reveal medical information about Princess Kate Middleton’s condition when she was admitted with severe morning sickness. The nurse was found dead today, and would appear to have taken her own life, likely as a result of her public humiliation.

 For the hospital:
- In today’s competitive media environment all staff interacting with any aspect of the public should be trained specifically on how to handle any calls or e-mails they receive that fall outside of standard communication matters. It is difficult enough for Subject Matter Experts to see through electronic hoaxes; this tragedy serves to remind everyone how much more difficult it must be for unprepared line employees just doing their day-to-day job. Though more serious this time, it harkens back to when hospital staff in New Jersey got in trouble when they revealed that a well known rock start was at their hospital.

- Institutional security doesn’t end at a locked door or filing cabinet, or between the covers of a corporate crisis plan. It extends to every point of contact with the public, no matter how seemingly innocuous.

- Think of everyone who might be affected by a crisis, not just the obvious headliners. The hospital apologized publicly to the Royal Family for “inconvenience.” There was no mention of standing behind the poor woman who answered the phone and turned out to be the true victim. Whatever support or counseling the hospital may have given her, it would appear it wasn’t enough.

For the radio station:
- Just because a lawyer signs off on something clever  -- as happened here -- doesn’t mean it’s a good idea. In fact, cynics might argue that’s a good enough reason to think twice or more before doing it.

- Social media is a double-edged sword, and must be treated accordingly. In radio it's an integral part of successful promotion repertoires, as it is in so many other industries. Even pulling back on its edgy online postings before the nurse's death -- as the radio hosts did after the station's initial apology -- may not be enough to stop a problem because once it's out there virally, it's out there for good.

- Any edgy gag affecting unsuspecting real people has the potential cause irreparable harm. Put yourself in their shoes first and imagine what it might feel like before pulling the trigger on your idea.

For the public:
- Don't believe everything you are told or hear.

For professional communicators:
- You have a responsibility to be…responsible. Funny, yes, where appropriate. Deadly funny, no.



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Tuesday, December 4, 2012

The NFL's Evolving Player-Suicide Crisis

This weekend’s tragic murder suicide by Kansas City Chiefs football player Jovan Belcher underscores several linked issues that are increasingly relevant to the National Football League as a whole:

·         As the 4th suicide among NFL players this year, and the 6th in the past two years, it’s clear the NFL has a growing problem with guns and violence on its hands.

·         Belcher’s reported degenerative brain disease may or may not have played a part in his fatal argument with girlfriend Kasandra Perkins. But there is a thread of psychological depression, severe physical ailments, and/or abusive behavior among these NFL player suicides.

·         Lawsuits have been filed by former players against the NFL for abuse in failing to properly protect them from, and treat them for the physical and mental toll the game takes on them.

All of which underscores what we at CommCore advise our crisis communications clients: when an issue occurs frequently enough to be more than an aberration, it falls into the “predictable” category that should result in the following actions:

·         Internal organizational awareness and admission that a serious enough problem exists that it can evolve into a crisis any time it occurs

·         Crisis response and communications planning and simulations to test the speed and effectiveness of organization readiness on an ongoing basis

·         C-suite visibility and genuine expressions of concern to ensure the public and all stakeholders (players, families, sponsors, vendors, fans, etc.) that any specific incident and related issues are being taken seriously and are being addressed

·         Aggregation of credible and independent 3rd parties to validate all efforts to remedy the problem

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