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20 years

Thursday, January 17, 2013

Is "I’m Sorry" Ever Enough?

Seeing Oprah and Lance Armstrong together reminds us that the latest celebrity apology tour is now underway.  Despite the overwhelmingly negative response to his actions, the real question is: what's the long term prognosis for Lance Armstrong’s resurrection?

There are lots of top ten lists out there ranking recent celebrity and corporate apologies.  What's remarkable is that from Tiger Woods to Netflix, many have come back.  Sometimes all it takes is time.  Those who return stronger often follow the lyrics to Brenda Lee's 1960 hit song "I'm sorry, so sorry that I was such a fool."

At CommCore we recognize that mistakes are made.  We advise our clients when faced with a crisis, speed and transparency are two important weapons that can help mitigate long-term damage.

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