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20 years

Wednesday, October 2, 2013

What Pasta Will You Buy This Week?

Barilla Pasta’s crisis whirlwind started with a comment in Italy (probably in Italian). Within days it became a trending hashtag on Twitter and Facebook, a global electronic boycott, spoof commercial ads on YouTube and Vine, and now Ad wars with competitors like Bertolli being shared on Instagram and across the Internet. Barilla’s travails serve as another example of the power of social media to turn one misstep into a full blown PR crisis. We’ve captured some of the highlights in the Infographic below. Feel free to share.


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