top blogs of 2013 gave insight and advice on dealing with Crisis missteps,
information leaks, and operational crises. For 2014, two suggestions – one for
Crisis prevention, one for reputation enhancement: Reactive: organizations need
to shore up brand monitoring and protection, due to the speed with which
information can spread across social media. Proactive: storytelling and content
creation will continue to be proactive mantras, essential for your essential
for your organization’s message and reputation.
by Jerry Doyle
Jerry Doyle reviews the
Forbes article about the many
useful ways to use storytelling as a strategic leadership tool.
Weiss looked at the leaked email rant from a University of Maryland sorority
sister. The profane-laced letter quickly went global and
became the subject of memes, photos, videos, and other social media chatter.
A&E got caught in a
real dilemma this month, involving one of the highest rated shows on
cable. There is no simple solution to this mess.
Pasta Will You Buy This
We created an
Infographic to capture
highlights of the Barilla Pasta crisis. Barilla
was one of many examples in 2013 of the power of social media to turn one misstep into
full blown PR crisis.
the latest insights from CommCore, check out our content on Facebook, Twitter and Observer.
Labels: A&E, Andrew Gilman, Barilla, Content Creation, Crisis, Crisis Prevention, dale weiss, Forbes, Jerry Doyle, Leadership, Reputation, Sorority Rant, storytelling, Super Bowl, University of Maryland