“You Can’t Use That!”
In our second edition of Clip Critique for PR News, we see the
CEO of RIM, Inc., Mike Lazaridis telling a BBC reporter what he can and cannot
ask. He goes on to explain that the
issue the reporter raised is not an issue at all, but then explains that he
will not answer because it involves a national security issue! So, which is it Mr. Lazaridis? There were
actually some seemingly valid and reasonable messages spoken during the course
of this short interview, but they will surely be lost under the presumption
that RIM is not managing their issue well and their CEO doesn’t want to admit
And finally, when he
doesn’t get his way, Mr. Lazaridis ends the interview and tells the reporter he
“can’t use” this video. Whining and
telling a reporter his job will never sway him.
– if you can call it that – nearly
never works – particularly on video.
Watch and let us know if you agree...
Labels: BBC, CEO Media Training, How to conduct a media interview, Jerry Doyle, Media Training DC, Media Training NY, media training TX, Mike Lazaridis, PR NEWS, RIM CEO