CommCore’s Top 5 Blogs of 2013
top blogs of 2013 gave insight and advice on dealing with Crisis missteps,
information leaks, and operational crises. For 2014, two suggestions – one for
Crisis prevention, one for reputation enhancement: Reactive: organizations need
to shore up brand monitoring and protection, due to the speed with which
information can spread across social media. Proactive: storytelling and content
creation will continue to be proactive mantras, essential for your essential
for your organization’s message and reputation.
by Jerry Doyle
Jerry Doyle reviews the
Forbes article about the many
useful ways to use storytelling as a strategic leadership tool.
Weiss looked at the leaked email rant from a University of Maryland sorority
sister. The profane-laced letter quickly went global and
became the subject of memes, photos, videos, and other social media chatter.
A&E got caught in a
real dilemma this month, involving one of the highest rated shows on
cable. There is no simple solution to this mess.
Pasta Will You Buy This
We created an
Infographic to capture
highlights of the Barilla Pasta crisis. Barilla
was one of many examples in 2013 of the power of social media to turn one misstep into
full blown PR crisis.
the latest insights from CommCore, check out our content on Facebook, Twitter and Observer.
Labels: A&E, Andrew Gilman, Barilla, Content Creation, Crisis, Crisis Prevention, dale weiss, Forbes, Jerry Doyle, Leadership, Reputation, Sorority Rant, storytelling, Super Bowl, University of Maryland
Video: Executive Clip Critique by Jerry Doyle for PR News
“You Can’t Use That!”
In our second edition of Clip Critique for PR News, we see the
CEO of RIM, Inc., Mike Lazaridis telling a BBC reporter what he can and cannot
ask. He goes on to explain that the
issue the reporter raised is not an issue at all, but then explains that he
will not answer because it involves a national security issue! So, which is it Mr. Lazaridis? There were
actually some seemingly valid and reasonable messages spoken during the course
of this short interview, but they will surely be lost under the presumption
that RIM is not managing their issue well and their CEO doesn’t want to admit
And finally, when he
doesn’t get his way, Mr. Lazaridis ends the interview and tells the reporter he
“can’t use” this video. Whining and
telling a reporter his job will never sway him.
– if you can call it that – nearly
never works – particularly on video.
Watch and let us know if you agree...
Labels: BBC, CEO Media Training, How to conduct a media interview, Jerry Doyle, Media Training DC, Media Training NY, media training TX, Mike Lazaridis, PR NEWS, RIM CEO
Truing up “60 Minutes”
the flagship news magazine on CBS is currently in a reputation trough.
Recent stories about its bad reporting on Benghazi , the Amazon puff piece that
broke the drone delivery news, and now a soft story about the National
Security Administration have momentarily dimmed its traditional luster.
While praising “60 Minutes’ for its legacy, longtime New York Times media
critic Bill Carter takes them to task in a very balanced piece
. This is type of
commentary/opinion written by a serious journalist is very valuable. As a
former journalist who always tried to improve my craft, I appreciated good
editors and critics. Of course, it’s a profession full of fairly thin skinned
folks with strong egos, but that’s no excuse for not paying attention to
well-intentioned and constructive feedback.
Look for “60
Minutes” to bounce back from the current lapses and return to its prior high
levels of strong investigative news magazine reporting.
understatement to say that CommCore clients don’t usually like being profiled
by “60 Minutes,” which continues to provide more probing journalism than most
other broadcast and cable news programs. We would counsel them that its recent
lapses in accuracy and adversarial tone likely do not indicate a long term
softening of “60 Minutes’” standards. As Carter concludes, “’60 Minutes’ is a
calling, not an assignment, and the program should not be the kind of outfit
that leaves its skepticism at the door to get inside.”
Labels: 60 minutes, Andy Gilman, Benghazi, Bill Carter, CBS, Critics, media, NY Times, Reputation
Only 500 Twitter followers??
I’ll bet a few days ago former PR executive Justine
Sacco thought that having only 500 twitter followers was a safe way to stay
under the radar. After all, there are almost 150 million people who
follow the combined Twitter accounts of Katy Perry, Justin Bieber, and Lady
In case you hadn’t seen any news
, Sacco’s tweet on Friday read ‘round the world said:
"Going to Africa. Hope I don't get AIDS. Just
kidding. I'm white!”. She sent it just before boarding a vacation flight
to South Africa. It went viral, garnering countless re tweets and
eliciting thousands of angry responses. Her employer, IAC quickly distanced
itself and then fired Sacco within hours. She has since
too little, too late.
The moral of the story: In the old days (five years
ago), a small or local communications blunder would most likely fly under the
radar. Now there’s no such thing as local news. As Ms. Sacco can
attest, having only 500 twitter followers can lead to a fast and worldwide
career disaster. A company’s reputation can suffer the same fate because
with the viral nature of social media, bad
news travels at the speed of light.
Labels: CommCore. Public Relations, crisis communications, dale weiss, Dallas, DC, IAC, Justine Sacco, media training, Twitter, Washington
A&E Can’t Duck This One.
Is anyone really surprised that Duck Dynasty patriarch Phil
bashing the gay community?
The real story will be how A&E handles the backlash coming from all
The LBGT community is praising
the network’s decision to suspend Robertson for his comments.
However on the other side,
Louisiana Gov. Bobby Jindal expressed support
for the "Duck Commander" patriarch, as did former GOP vice
presidential candidate Sarah Palin, conservative talk show host Glenn Beck and
In fact there’s a Facebook
demanding Robertson's return with more than 600,000 "likes".
is spreading across Twitter.
A&E is caught in a real dilemma involving one of the highest
rated shows ever to appear on cable.
There is no simple solution to this mess. We advise clients caught in this type of
trap to continually monitor all social media channels for trends that can
appear within minutes. In addition they
need have their crisis team ready to respond as needed.
Labels: A&E, CommCore, crisis communications, dale weiss, Dallas, Duck Dynasty, media training
Lessons From the Year's Worst CEOs
Turnarounds of ailing companies are high-risk
propositions for Chief Executives. Whether it's making the wrong moves like
J.C. Penney's Ron Johnson, acting like nothing is wrong like Blackberry's
Thorsten Heins, or having no understanding of
his new business sector like Sears' Eddie Lampert, failure will be
second-guessed by all internal and external stakeholders.
Steve Ballmer's prior successes as the number 2 at Microsoft didn't spare him from criticism for too many "me-too" Windows products that didn't do well against more exciting and cutting-edge Apple and Google products.
At CommCore we know that no amount of communications skills
can compensate for a CEO’s poor leadership and disappointing results. But we also know that a strong communicator can positively
leverage his or her image as the face of the company or the brand:
- Be visible and transparent with all internal and
external stakeholders, whether the news is good or bad. Results are the
ultimate bottom line, but credibility and trustworthiness are valuable
- Know your Achilles
Heels, and fix them. Self-awareness of one's leadership style is a crucial
characteristic of a successful Chief Executive.
- If you understand
the news media, you can project leadership in difficult times and perhaps
buy yourself more time to correct the situation.
Labels: CEO communications, CEO ratings, CommCore, Executive Leadership, media training, public relations, Sydney Finkelstein